Trend watch: why flexibility is the new luxury in hospitality (and what it means for 2025).

The line between home, hotel, and workspace continues to blur - and it’s reshaping what guests expect from alternative accommodation.

In 2025, we’re seeing a growing shift toward design-led, flexible spaces that can quickly adapt to different uses: from wellness retreats to workcations to premium pop-ups. It’s no longer just about the look - it’s about how a space works and how fast it can evolve.

Hospitality operators are increasingly turning to purpose-built accommodation units that offer:

• Configurable layouts tailored to changing guest profiles

• Integrated tech and energy-efficient design with sustainability at its core

• Faster setup times without compromising on experience

This trend is being driven by lifestyle shifts, sustainability expectations, and a desire for more immersive, personalised stays - especially among Gen Z and millennial travellers who value freedom, privacy, and a sense of place.

What to watch:

• Demand for “plug-and-play” luxury spaces that can scale seasonally

• Hybrid venues that blur short-term rental, hotel, and wellness concepts

• Strategic collaborations between design studios and accommodation providers
  

What to ask yourself: Are your spaces ready to flex? And more importantly - are they telling the kind of story today’s traveller wants to step into?